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Sample Course · Generated by CourseSpark AI

Email Marketing Mastery for Coaches

A complete curriculum that takes coaches from "I have no email list" to running profitable, automated email campaigns.

Coaches & consultants with no email list yet 5 modules · 24 lessons ~6 hours total

Curriculum

1

Foundations of Email Marketing

Why Email Still Wins in 2024
How Email Fits Into Your Client Pipeline
Choosing the Right Email Platform
Setting Up Your Sending Domain
2

Building Your List From Scratch

Lead Magnets That Actually Convert
Your First Signup Form
Growing Your List Organically
Paid List-Building Basics
List Hygiene & Deliverability
3

Writing Emails People Actually Open

Subject Lines That Get Opened
The 3-Part Email Framework
Writing In Your Own Voice
Storytelling for Coaches
Calls-to-Action That Convert
Editing Your Emails Like a Pro
4

Automations & Sequences

Building Your First Welcome Sequence
Nurture Sequences That Build Trust
Segmentation That Actually Converts
Re-Engagement Campaigns
Automation Tools Overview
5

Turning Subscribers Into Clients

From Subscriber to Discovery Call
Email Launch Sequences
Handling Objections via Email
Measuring What Matters

Sample Lesson

Writing Your First Welcome Sequence

A welcome sequence is the first impression your list gets of you — and it's the highest-converting series you'll ever send. In this lesson, you'll learn the 3-email framework used by top coaches: Email 1 delivers on your lead magnet's promise, Email 2 shares your story and why you do this work, and Email 3 makes a soft, no-pressure invitation to talk. We'll break down real subject lines, timing, and the exact structure to adapt for your own audience.

18 min read

Sample Quiz

1. What's the ideal send time for a welcome email?

Immediately after signup
24 hours later
Once a week
Only on Fridays

2. Which subject line is most likely to get opened?

Newsletter #12
Quick question about your goals
IMPORTANT UPDATE
Hi

3. What is a nurture sequence primarily used for?

Selling immediately
Building trust over time
Removing subscribers
Formatting emails

Capstone Project

Campaign Planner

Map your first 30 days of emails: welcome sequence, one nurture email per week, and a launch sequence for your next offer.

  • Includes a 3-email welcome sequence outline
  • Includes 4 nurture email topics
  • Includes a 3-email launch sequence

Launch Readiness

Course structure verified (5 modules, 24 lessons)
Every lesson includes original, in-depth content
Quizzes present for all knowledge-check lessons
Capstone project included with clear requirements
Thumbnail & course description reviewed

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